Nike

Take the everyday backpack, and make it easier to use for all athletes, no matter their physical ability. That was the brief for Nike Lead Equipment Designer Brent Radewald and his teammates ahead of Paris this summer. The end result is the Nike Elite EasyOn Backpack, a Paralympic innovation that’s now available on Nike.com. Now, every athlete can experience the benefits of a more intuitive backpack. That’s universal design in a nutshell, says Radewald, and it’s one of his most satisfying responsibilities in his creative career at Nike. “Universal design helps all athletes perform at their best,” says Radewald. “If we create a better bag for our adaptive athletes, we create a better product for every athlete.” Learn more about the Nike Elite EasyOn Backpack at https://lnkd.in/gA2AfGBE #NikeDesign #NikeEasyOn #Disability

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6 months ago

As a young girl attending a Native American boarding school on the Cherokee Nation Reservation in Oklahoma, Dr.Christine Panther remembers being taught the cultural practice of rising before dawn to greet the sun. That daily reverence toward the natural world helped inspire Panther, whose origins trace back to Oklahoma’s Kiowa, Quapaw and Shawnee Nations, to take up running throughout high school and into her adulthood. Many Indigenous communities across the world share the same sentiment: Nature can be a conduit to movement, which, in turn, is a conduit for change. “Indigenous communities across the world honor nature through movement and sport,” says Panther, a Sr. Manager, Social & Community Impact (SCI) at Nike. “Sport is medicine. Sport opens up a world of possibilities outside our door, especially for our young people. That’s why the N7 Fund’s connection to movement and sport is so vital, and so transformative.” Among Panther’s responsibilities within SCI is to help facilitate the N7 Fund application process, which is now open through January 6. The program recognizes nonprofits at all scales, from grassroots to the national level, that are increasing access to sport for Indigenous youth across North America. Watching these groups use the power of sport to change lives for the better is a privilege, says Panther. Her work at Nike, she says, places her within a proud lineage of Indigenous leaders and organizations, past and present, who see movement as a pathway toward transformation. “The N7 Fund follows the proverbial wisdom of Indigenous communities to consider the impact of our choices on the seventh generation,” says Panther. “The children from this and future generations are benefitting from the tireless work of our partners, which the fund helps support. Getting a front-row seat to see how they will change the world is an honor.” Learn more about the N7 Fund and apply at https://lnkd.in/g-BSm_4B #SwooshLife #NikeN7Fund #JustDoIt

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6 months ago